[Blind Gossip] This ugly on-set feud between these two macho movie stars got a lot of coverage a few months ago.
We noted at the time that there was this odd undercurrent of self-promotion that seemed out of place. The bigger star – who was much more vocal and public about the beef – kept interjecting his account of the feud with promotions for his other projects and products.
Months later, everyone’s moved on, right? No. While the smaller actor has moved on from the embarrassing incident, the bigger star is not quite done profiting off of it!
The feud wasn’t just opportunistic. It was calculated. It helped to sell the movie. Although it was over months ago, he will be bringing it up again as [his next project] premieres so people will talk about him.