It looks like Arnold Schwarzenegger and the celebrity filled cast Porsha Williams, Snooki, Laila Ali, Tyra Banks, and more could not save those ratings.
Arnold Schwarzenegger’s debut as NBC reality competition host on Monday night was beaten down by “The Bachelor” — it couldn’t even keep pace with CBS sitcoms in terms of total viewers.
“Celebrity Apprentice” averaged just a 1.3 rating/4 share in the key 18-49 demographic and 4.9 million viewers overall. The prior cycle’s regular-slot Monday start put up a 2.0/6 in the main demo, and had 6.5 million viewers overall. That winter 2015 season technically previewed on a Sunday, however, which scored better numbers (2.4 and 6.8 million viewers) against less competition.