Could Jay Z hinted a new album on the way? Or, something to do with Carter twins. Whatever it is the news will be a trending topic on social media. That’s for sure!
According to reports, Is “4:44” a code for a new Jay Z album? That’s what has the Internet speculating after the numbers, in an elemental black font over a salmon pink background have been appearing as a banner ad on a number of hip-hop websites, including Complex.com, Fader and Hypebeast.
Click on the ad and nothing happens, but check the source code on Complex’s version of the ad and it’s revealed the URL for the image contains the text “tidal-444” and “SuperHero,” which has some speculating that’s the name of the release, which has been in the works for months.
The mysterious numbers have also appeared on an outdoor advertising campaign in several New York City subway stations, coincidentally enough the Jay St. stop in Brooklyn as well as Times Square in the heart of Manhattan. Signs were also spotted in Los Angeles.
Jay Z hasn’t released a new album in four years, since his “Magna Carta… Holy Grail” came out on July 4, 2013.