TIDAL’s “4:44” Is A Movie Not A Jay Z Or Beyonce New Album.

No illumanti conspiracy theories.

No Jay and Bey new album rumor.

No Carter Twins….

A few day ago  Is “4:44” a code for a new Jay Z album? That’s what has the Internet speculating after the numbers, in an elemental black font over a salmon pink background have been appearing as a banner ad on a number of hip-hop websites, including Complex.com, Fader and Hypebeast.

Here’s an update on the situation.

The  4:44s popping up all around the city is to promote a new Tidal exclusive starring Academy Award winning actors Mahershala Ali, Lupita Nyong’o and Danny Glover.



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