No illumanti conspiracy theories.
No Jay and Bey new album rumor.
No Carter Twins….
A few day ago Is “4:44” a code for a new Jay Z album? That’s what has the Internet speculating after the numbers, in an elemental black font over a salmon pink background have been appearing as a banner ad on a number of hip-hop websites, including Complex.com, Fader and Hypebeast.
Here’s an update on the situation.
The 4:44s popping up all around the city is to promote a new Tidal exclusive starring Academy Award winning actors Mahershala Ali, Lupita Nyong’o and Danny Glover.