If you wondering Jigga recently changed his name to Jay-Z.
Wait no more…
The 30-second ad for TIDAL X Sprint features the beat for a song that’s titled “Kill Jay Z.” Note the subtle spelling change, which comes shortly after the label confirmed that JAY-Z is now going with all caps and a hyphen.
The black-and-white clip finds a young black man running with an urgent look on his face. As he runs, the camera pans out, revealing his shirt’s powerful message: “STAY BLACK.”