JAY-Z’s Platinum Status Short Cut.

Related image

That was quick!

After new surface  RIAA  announced JAY-Z’s new album 4:44 has been certified platinum. The announcement came with a photo of Jigga standing next to his new plaque, along with the message: “Props to JAY, he’s done it again!” .

And then….Jigga’s new album sales predictions 250-275k SPS, 150-175k album.

Now… Hits Daily Double reports

It appears the key was the Sprint campaign, which enabled new subscribers (and, we’re told, anyone else with an email address and promo code) to get a free download.

Per RIAA rules, a sale counts toward certification even if purchased by a business and offered to fans who must take steps to acquire it. Thus if Sprint purchased a million copies of 4:44—in a deal quite similar to the Samsung agreement that catapulted Jay’s Magna Carta Holy Grail to stratospheric numbers in 2013—that’s instant platinum, bubbeleh.

All of which explains why the RIAA’s Cary Sherman was all ready with that handsome plaque to do a photo op with Jay on 4th of July weekend.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s